Lively music and quality video at lunchtime encourages people to eat faster so they can get back to their work.  It also helps you turn tables so you make you more money!  Studies show an average 11.6% increase, while a slower tempo keeps dinner patrons longer yielding 15.7% more sales. *
* Source:
Restaurant Management Magazine, New Orleans
"The Influence of Background Music on Restaurant Patrons"
Ronald E. Milliman, Ph.D.

MIDLAND experts can recommend a package or custom design one to suit your restaurant's very specific needs.  Your customers will have a more enjoyable experience whether making reservations over the phone or waiting for their table while listening to the innovative background and on-hold music or watching a favorite television channel.  Your restaurant will have contented guests that are more open to enjoying their cuisine and return again and again.

High quality, delicious and innovative food is the goal of any successful restaurant, but a pleasant and welcoming atmosphere is equally important to an enjoyable and satisfying dining experience.  First-rate music and video that appropriately compliments the theme and attitude of the restaurant is critical. 

Slower music during dinner at a fine dining location not only helps people relax and have that second bottle of wine or dessert, but studies show an average 15.7% increase in sales.  The right television programs, especially special sports selections, show a bar increase of a whopping 40.9% *!  With the extra margin in these items, your profits will soar! 

* Source:
Journal of Consumer Research, Vol. 13, September 1986
"The Influence of Background Music on Restaurant Patrons"
Ronald E. Milliman, Ph.D.
MIDLAND has hundreds of unique business music and video selections to satisfy the needs of every restaurant, whether it is large, small, brand new or has been around for decades.

Mexican music enhances your guest's experience, makes coming to your place fun for them and literally compels them to return again and again.

Play your castanets and stomp the flamenco.  MIDLAND has a compilation of Mexican music and television programming so authentic you'd swear your supreme burrito tastes better.  Our music is perfect for fiestas or watching telenovelas (why a bull never chases a red-caped superhero we will never know).

Ahh... Italian restaurants!  On one side you enter past the pizza counter; on the other there is a bar at the far end of a festive room with tiled floor and brown tables... all of it smelling deliciously with haunting Italian music wafting from the speakers.  From opera to the Dean Martin rendition of That's Amore, the music adds to the charm.  And then there is Tony...